Abstract
Abstract From a historical point of view, the idea of moving forces behind imagery opens up a new perspective on the spreadability and effectiveness of digital imagery today, especially in the form of Internet memes. Aby M. Warburg’s theory of Art History as collective memory is not only connected to the early theories of Evolutionary Biology by Richard Semon, but can also be interpreted as a parallel line of thought to Carl Jung’s psychological concept of archetype. The question of how cultural content was shared and received was deeply connected with Warburg’s theory of the ‘Pathosformel’ (pathos formula) or ‘Wanderstraße der Bilder’ (The Image in Motion).
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