Abstract

Amidst the hot, lazy days of summer vacation, war broke out in Brazil—via satellite. During the first week of Gulf War coverage by Brazilian television, everything else suddenly lost its usual interest: no more talks about rampant inflation and the deepening economic crisis, no more jokes about the young president's latest athletic feats, and amazingly little excitement about the current telenovelas (soap operas) or upcoming soccer matches. Three of the four national television networks linked up with CNN to give top priority to the beginning of the armed conflict. War images prevailed. For two whole days no one touched their television dials. Color pictures of Baghdad bombings appeared more like movie special effects than real life. To confirm the fantastic nature of the event, it was said that “only” twenty‐three people had been killed thus far. It was a clean war, just like those frequently seen in Rambo and Schwarzenegger movies. To confuse matters even further, the name of the allied forces commander...

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