WAP and Push Technology Integrated into Mobile Commerce Applications

Abstract

The Wireless Application Protocol (WAP) is an industry wide standard defining a communication protocol and application environment that allows users to access Internet content and services from mobile phones. WAP push is a mobile technology that automatically sends information from service providers to the service subscribers. Over the recent years, the trend toward smaller and faster mobile devices, coupled with the need for information access on the move, has paved the way for new business applications that bring together the two technologies of the Web and the mobile phone. This paper studies WAP and push and investigates possible WAP-push applications. We propose an approach of integrating push technology with WAP. The integrated framework provides company executives with useful insights into mobile commerce push applications and their commercial potentials.