Abstract
The study investigates the relevance of general, technology-related risk perceptions for the subjective evaluation of special technological applications in the field of genetic engineering. The analysis builds on cognitive concepts of information processing to describe the association between processes of categorization and evaluation in the perception of new technologies. According to the results of a statistical analysis by structural equation modeling strong technology-related utility expectations together with the absence of close technological substitutes can stop generalized technological risk perceptions from influencing the subjective evaluation of specific technological applications. Moreover, the degree of cognitive typicality and the intensity of cognitive linkages between general and special technological categories affect the acceptance of special technological applications.
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