Abstract
Abstract The traditional research perspective on finance asserts that the structures and institutions and the employees and customers of Wall Street are devoted to exchanging financial resources in order to maximize their wealth. We argue that the structures and institutions of Wall Street are a themed environment and a theater where employees and customers play the fantasy roles that are a part of the popular culture created by Madison Avenue and in Hollywood productions such as Wall Street and Boiler Room. Financial activity is not just about wealth maximization, but about creating a satisfying narrative experience. Theming, theater, and experience are not some sort of cultural overlay on an underlying economic reality. Without them, there is no reality.
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