Abstract
In October 2014, Walmart announced that it was teaming with GoBank to provide banking services to its customers. This follows earlier attempts by Walmart to enter banking more directly through a wholly-owned subsidiary. Many banks opposed Walmart’s entry into the banking market, fearing that the behemoth would use the ILC to establish branches in all its stores throughout the country and eventually offer a full line of competitive banking services. Now Walmart has changed its tactics with respect to entering the banking industry. We assess to what extent Walmart will be offering banking services that are new and different, or current services on better terms, from those offered by some of the biggest banks in the country.
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