Abstract
Supply chain management is a key of retail enterprises survival and development. For a better understanding, weintended to illustrate this concept with the case of Wal-Mart and Carrefour in China. In this article, we focusedon the Wal-Mart and Carrefour’s supply chain management strategies in China, introduced the supply chainmanagement from four parts. “Customer is the first consideration!” and “Thinking global and acting local” arealso pertinent to application in the management of supply chains. Managers may identify key processes andconsider the possible contributions of each to the efficiency of their own chains. Through comparisons of supplychain management between Wal-Mart and Carrefour’s strategies in China to give Chinese local retail enterprisesenlightenment, and should help those wishing to explore the uniqueness of the Chinese market and thechallenges that will be encountered when expanding their businesses in China.
Highlights
Chain management (SCM) is one of the key activities that determine the success of a company (Cambra & Polo, 2008; Quayle, 2003)
Chain Management of Wal-Mart and Carrefour in China In China, domestic supermarket chains seem to be no big gap with foreign supermarket chains, but its operation efficiency and profitability has very big disparity
Multinational corporations (MNCs) who want to benefit from low operating costs view China as a manufacturing base, and at the same time, have come to view the country as an attractive retail market, as evidenced by the more than 460 Fortune 500 firms currently operating there (Hexter & Woetzel, 2007).Consumer product and retail firms such as Procter & Gamble, Unilever, Metro, Tesco, Wal-Mart, and Carrefour are among those tapping into this vast opportunity
Summary
Chain management (SCM) is one of the key activities that determine the success of a company (Cambra & Polo, 2008; Quayle, 2003). From 1980s, enterprise technology management, information technology and e-business are rapidly development At that time, they contributed to the fierce competition in the market and the global economic integration process promote the integration of the global economy (Aoyama, 2007). They contributed to the fierce competition in the market and the global economic integration process promote the integration of the global economy (Aoyama, 2007) These are putting forward a new challenge to the traditional enterprises operation management. We can see a series of changes of Wal-Mart and Carrefour's rapid development in China, reflects the Chinese retail enterprises vulnerable in the face of international competition. This article through the expansion strategy of Wal-Mart and Carrefour in Chinese mainland market, explore different development paths and the profit patterns, and put forward effective measures in local retail enterprise competitiveness
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