Abstract
Actual betting volume, in terms of the number of bets placed on each game, is studied for the 2008 National Football League season. The dataset includes bets placed through a select group of online sportsbooks, collectively totaling an average of more than 85,000 bets per game. Game-to-game betting volume is shown to be affected by television coverage, as prime-time games on NBC and ESPN have large positive and significant effects. NFL Network coverage, not universally available for viewers, is shown to have a negative and significant effect. Bettors are also shown to prefer matchups between high-quality teams, enjoy uncertainty of outcome, and prefer expected high scoring contests. It appears much of the betting action on NFL football reflects consumption, rather than investment.
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