W obliczu zmian. Agencje informacyjne w Polsce w latach 2016–2019

Abstract

In the Face of Change. News Agencies in Poland in 2016–2019 The research goal of the article was to analyze the current market of Polish news agencies, with particular emphasis on the changes introduced in the Polish Press Agency in 2016–2019 after the Act on the National Media Council entered into force. The research method used was a qualitative analysis of research material which included internet sources (websites of major Polish news agencies as well as websites devoted to press related issues) and selected press articles published in opinion magazines. The study paints a picture of the most important changes and development trends of news agencies visible on the Polish market from mid-2016 to the end of 2019. It also presents the position of these institutions regarding the phenomenon of fake news. It also summarizes the activities of the longest existing agencies in connection with their jubilees (100th anniversary of the Polish press Agency and 25th anniversary of KAI, Catholic News Agency). The conclusions of the research proved that modern Polish news agencies are currently in a stage of intensive development (advanced multimedia phase). In order for the Polish Press Agency to maintain the position of leading provider of the most important media content in Poland, a new development strategy was followed. Future opportunities for Polish new agencies depend on their ability to adapt to the changes in the media environment.