Abstract
This study profiles William Lyon Mackenzie King’s role as a counselor to John D. Rockefeller Jr. in the aftermath of the bitter 1913–1914 Colorado coal strike. Mackenzie King—not his more recognized counterpart, publicist Ivy Lee—provided many of the modern public relations ideas that Rockefeller eventually adopted to alleviate tensions and improve labor relations. These included the development of the Colorado Industrial Representation Plan, a prototype company union structure that was designed to facilitate employee communications. Mackenzie King, who later served 22 years as prime minister of Canada, also advised Rockefeller on a wide range of public relations activities, including testimony before government hearings, meetings with union leaders, community philanthropy in Colorado, and Rockefeller’s historic visit to Colorado in September–October 1915.
Published Version
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