Abstract

In this article, I reflect on the importance of the dancehall song 'British Love (Anything 4 You)' released by Vybz Kartel in Jamaica in 2011. While undertaking ethnographic fieldwork with football players in Black River, a rural community on the South Coast of Jamaica, I received the nickname 'World Boss,' one of Vybz Kartel's nicknames. In this piece, I think through the importance of the song and the nickname for reflecting on power inequalities in Jamaica, and situated within global hierarchies.

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