Abstract
In this article we aim for depicting the core features of Augmented Reality (AR) and we explain how it differs from Virtual Reality (VR). However what matters most here to discuss is to theorize the AR model of communication and interface design based on ideas that already were present in Communication Sciences, Image Theory, Cyberculture and Digital Media. We try to provide a context of discussion and explain how AR seems more promising and how it could represent a major change in the way we deal with data and computing devices from now on. The question is that where all VR models have failed when the final applications reached the mainstream audiences, AR has always been a humbler form of media, underrated, which makes it perfect to improve in a society that readies itself for the Internet of Things (IoT) and the post-smartphone era. Perhaps from now new modes of “immersion” might resurface as we become voyeurs and voyagers in the new media framework.
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