Abstract
Longstanding explanations of the controlling effect of white consumers/producers on minority production can obscure the negotiation and struggle of artists over their images, and particularly the ways in which dominant ideologies can be disarticulated from their meanings and rearticulated as critical observations on contemporary social relations. Rap group dead prez's video for the song “Hell Yeah!” is most accurately read from the perspective of articulation theory, since the group's oppositional use of the “gaze” reworks dominant representational discourses of race and class.
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