Abstract
The voting intentions of Bulgarians as a function of their attitudes toward political formations and the impact of the social environment were studied on the basis of a representative sampling survey. Rosenberg's (1956, 1960) theoretical model of attitude was adopted. Social influence was investigated by means ofAjzen and Fishbein's (1973, 1980) concept of the subjective norm. The relative strength of the impact of the two factors, attitude and social influence, on voting intentions was obtained by means of stepwise regression analysis. As expected, attitude was the more powerful determinant of intention. The results revealed significant differences between the followers of the two main political formations (the Bulgarian Socialist Party, the former Communists, and the Union of Democratic Forces, an anti-Communist coalition) with regard both to the way they perceived the political situation at the time and to the motivation for their voting intentions.
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