Abstract

AbstractThis article uses data from 28 poll books to explore voter behaviour over time in early 18th‐century English parliamentary elections (from 1710 to 1735). Voters in this period exhibited a high degree of partisan loyalty from one election to the next. But voters were also quite likely to drop out of the electorate between elections. As a case study of Sussex elections in 1734 shows, even among voters who made a definite promise to vote for a given candidate or set of candidates, there was a significant proportion who did not vote. While some non‐voting can be explained as an attempt to avoid disobliging powerful patrons, this article argues that voters needed to be motivated to appear at the polls. The electoral culture of the early 18th century – treats, balls, public appearances by the candidates, etc. – should be understood as attempts to mobilise rather than to persuade potential voters.

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