Abstract
Abstract To provide a different test of the personalization thesis, Chapter 8 examines the extent to which voters prefer personalized news over non-personalized news during European Parliament election campaigns. Through a conjoint experiment with German voters in May 2019 it finds that respondents have a distaste for privatized news and most often prefer news that involve institutions. Individualized news is equally preferred to news that focus on political parties. The chapter also contends that the potential for individual politicians to serve as information shortcuts in EU politics likely increases once additional heuristics are provided. Overall, voters appear to prefer high-quality over low-quality information; and news that involves the polity or policies compared to politics, which underlines that attention to individual politicians in their official function must not come at the expense of substantive issues.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
