VOS Viewer를 기반으로 한 중국 식품 포장디자인 연구

Abstract

This study studied the core journal of food packaging design and CSSCI literature of the Chinese academic site CNKI using EndNote and VOSviewer based on quantitative bibliography. Quantitative research and visualization analysis were conducted on 399 documents from 2002 to 2022, and the contents of the analysis include the year of publication, journal sources, number of citations in the literature, cooperative network of literature authors, keyword clustering, and research trend visualization. The year of publication of the Chinese food packaging design literature was largely divided into three periods. All major journals are food industry journals, and design trends were low. The author cooperation network did not have a distinct core author group. As a result of keyword clustering analysis, three clusters focused on consumers, idea design, color, children's food packaging, local culture, and specialized foods were derived. High-frequency keywords are “food packaging design,” “packaging design,” “food packaging,” and “consumer,” and as a result of the analysis of trends in research issues, “packaging idea design” and “visual transmission design” have recently focused on research. It is hoped that the research results of this paper will be used as reference materials for future research on Chinese food packaging design.