Voluntourism Motivations of Gen Z Participants in Bali

Abstract

Voluntourism is becoming an increasingly popular phenomenon among Generation Z (Gen Z) in Indonesia. This study examines the motivations of Gen Z volunteer tourists who participate in voluntourism activities in Bali. This study used a qualitative descriptive approach. The informants used consisted of twenty-six Gen Z tourists in Indonesia, all selected through non-probability and snowball sampling. The result shows that Gen Z tourists are motivated by push and pull factors, including helping others, gaining new experiences, meeting new friends, personal development and growth, interest in culture, visiting Bali and personal interest in specific volunteering activities. This study provides an in-depth insight into how Gen Z views voluntourism not only as a means to explore exotic destinations such as Bali but also as an opportunity to make a positive contribution to the local community. The implications of these findings can provide valuable guidance for the tourism industry and volunteer organisations in order to develop more relevant and meaningful voluntourism programs for Gen Z