Abstract
Adding the Voluntary Insurance, a new product in On-the-Go banking services, can be impetus meeting the 21st Century challenges. This new and increasing values are what will keep banks or firms be growing, which can facilitate economy booming in many countries such as Bangladesh. If there is no new value to offer customer, bank or firm wilts and eventually dies. Historical trends of economic growth of many countries such as Bangladesh, certainly ratify that addition of a new legal product will improve society beyond just immediate gratification of consumers. New products and services are the lifeblood of any firm or bank. Without them, firm, or bank withers on the vine and either dies or is absorbed by another firm. Banking sector is no different here where agenda-setting for having Voluntary Insurance in practice might be an important element that political actors will pursue designing policies. In this process, academicians’ contributions, besides the proposal or publications in literature might be essential.
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