Voluntary Exposure to Political Fact Checks

Abstract

For political fact-checking enterprises to be effective, two conditions must be met. Voters must be interested in fact-checks, and the fact-checks must encourage voters to reevaluate their beliefs. Here, we study the former: whether voters are interested in reading fact-checks of political candidates’ statements. We use a simulated campaign environment in which participants’ exposure to fact-checks are voluntary. We find that voters are interested in fact-checking, especially for negative campaigns and personal (versus issue) campaigns. We also find that topics salient to voters are most often fact-checked. Finally, we provide evidence for the operation of a motivated reasoning process, as statements made by less preferred candidates were more deeply scrutinized.