Volatile Environments and Interfirm Governance: Does Trust Matter?

Abstract

Purpose: Manufacturers in volatile environments should rely on governance mechanisms to reduce the risks inherent in those environments. However, it remains to be determined which governance mechanism a given manufacturer will develop in volatile environments in order to manage the relationship with its supplier. The principal objective of this study is to explain circumstances in which different governance mechanisms function under volatile environmental conditions. Methodology: The empirical test was conducted with manufacturing companies in the context of manufacturer-supplier relationships. Construct measures were based on existing measures and previous research. Measurement reliability and validity were established using exploratory and confirmatory factor analysis and an overall measurement model was assessed with structural equation modeling using LISREL 8.54. Findings: The results of this study showed that manufacturers should consider the level of trust they bestow on their suppliers to select an appropriate governance mechanism to deal with environmental volatility. When a manufacturer does not trust its supplier under conditions of environmental volatility, the manufacturer should consider adopting unilateral governance. If a manufacturer trusts its supplier, it should consider bilateral governance to respond in a timely manner to changes in the resource market. Contribution: This study introduced trust to explain governance mechanisms in an uncertain environment and showed that interorganizational trust is a condition for influencing a manufacturer's propensity toward a specific governance mechanism.