Abstract
Based on the Computers Are Social Actors (CASA) paradigm, this study investigates an effect of media specialization by number of voice in smart-home environment where many smart devices are controlled by voice user interface (VUI). Result from a between-subjects experiment (N = 50) examines that there are interaction effects between users personality and number of voice on social attraction and trust toward media technology which are critical in human-computer interactions. In this experiment, extrovert users feel a stronger feeling of social attraction and trust when there is one identical voice from several smart devices. On the other hand, introvert users feel a stronger feeling of social attraction and trust when different smart devices make respective voices. These results provide a strong evidence for human’s automatic social response to smart devices which have a voice, a strong anthropomorphic cue. Finally, we discuss on implications for future VUI setting, according to user’s personality.
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