Abstract
The advertising industry was on the defensive during World War Two, with advertising regarded by many British people as deeply unpatriotic, potentially undermining the national interest and the fight against fascism. This article analyses the debate on the role of advertising in Britain in the immediate aftermath of war, when the advertising industry regrouped to meet the challenge of working within an economic environment shaped by the imperatives of a Labour government committed to wide scale state intervention. Critics of advertising within the labour movement were emboldened by this context, and the industry was threatened with punitive taxation in 1947. Focusing particularly on this flashpoint and its aftermath, the article sheds new light on the increasingly open struggle between private enterprise and state planning during this volatile period.
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