Abstract
This paper highlights the extent of vocationalism on higher level tourism courses and outlines a typology of undergraduate degrees. Industry influence on curriculum content is considered in the light of a few modules on one particular single honours degree programme. Finally, issues are raised for the next decade: 'credential inflation' is likely to lead to more graduates, the need for education of cross-cultural communication and host community involvement is raised together with the effect of 'de-layering' concomitantly with increasing numbers of graduates is considered.
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