Abstract
Vocal associations to each of the letters of the alphabet were elicited from 2 groups of 70 Ss under procedures of discrete and continuous response. Results were compared with data reported by Anderson (1965) on written associations to upper- and lower-case letters. Despite some differences in the number of associations given under visual and vocal modes of stimulus presentation, the pattern of response frequency in the two conditions was similar. A further comparison revealed only minor differences between written and vocal associations in terms of initial response to continuous association procedures. The relevance of these findings for psycholinguistic and verbal learning studies was noted.
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