Abstract
There are various forms of second language vocabulary learning, and advertising can be used as one of its input methods. With the popularity of "the Craze of Pursuing Graduate Studies" in China, the economist, a foreign magazine, becomes more popular due to rich articles and humorous language style. The advertisement language is exquisitely designed and commendable, it will enlighten English learners if learners further study. Therefore, the author chooses 100 pieces of advertisement in the economist as research materials to do analysis from the perspective of advertising vocabulary, so as to help senior intellectuals deeply understand the characteristics of English language and appreciate the original charming language. The purpose of this study is to help college and graduate students understand the characteristics of English language, the charm of English, in order to use English flexibly and improve English level and ability.
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