Abstract
The Modernization Program of the Brazilian Viticulture is focused on establishing criteria, mechanisms and policies that support the implementation of a policy able to promote the restructuring/modernization of physical and technological base of wine production (grape production) and winery (juice preparation grape, wine and other derivatives of grape and wine), on traditional wine regions of Brazil, it being understood that with this, this segment of the wine sector, which is characterized by a strong bond with the family farm, achieve quality levels and sustainable competitiveness.
Highlights
The Modernization Program of Brazilian Viticulture – MODERVITIS – is focused on restructuring/modernizing the physical and technological bases of wine production and winery production from traditional wine regions of southern Brazil
The Modernization Program of the Brazilian Viticulture is focused on establishing criteria, mechanisms and policies that support the implementation of a policy able to promote the restructuring/modernization of physical and technological base of wine production and winery, on traditional wine regions of Brazil, it being understood that with this, this segment of the wine sector, which is characterized by a strong bond with the family farm, achieve quality levels and sustainable competitiveness
This segment of the wine sector, which is characterized by a strong bond with the family farm, from the implementation of MODERVITIS should achieve quality and competitiveness levels able to give it sustainability
Summary
The Modernization Program of Brazilian Viticulture – MODERVITIS – is focused on restructuring/modernizing the physical and technological bases of wine production (grape production) and winery production (manufacturing grape juice and wine) from traditional wine regions of southern Brazil. Focused on the promotion of profound changes in a traditional productive sector, the program in one hand, favors the physical modernization of the productive base, which enables better technical and economic performance of the activity and on the other, adjust the characteristics and quality of supply (varieties of grape produced) the technical and market needs of the agribusiness sector. In this context, it is feasible to establish a joint exchange ratio, in which the interests and benefits, both grape producers and agribusinesses, converge, giving rise to a new, more just, harmonious and sustainable reality for the sector as a whole. Systems through the establishment of convergent business plans. b) Available, growers and wineries members, credit lines appropriate to the reality of the actors involved; c) Available, growers and wineries members, Technical Assistance and Advisory to wineries, respectively; d) Structure and available, in the framework of PRONATEC, a training program and professional certification to the actors involved in the various links in the production chain
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