Abstract

The purpose of this article is to identify problems and prospects for the development of wine tourism in Ukraine as a fairly promising area of tourist activity. This can actualize the potential of various regions of Ukraine, in particular, the north-eastern forest-steppe region of Ukraine. Main material. The article analyzes the issues of grape cultivation and wine production in the north-eastern forest-steppe region of Ukraine. In our country, there are a number of regions that successfully combine geographical, climatic, ecological and landscape conditions. Useful properties of such a valuable crop and its processed products in the region will be extremely interesting and relevant. Therefore, it is in this region that you need to organize wine tours. The variety of climatic conditions in Ukraine allows you to grow almost any type of cultivated plants in the open ground, except for exotic tropical plants and get high and stable yields. People have been studying plant products for a long time, solving various problems. The development of the wine complex is a promising element of systematic, sustainable and effective development of the Ukrainian agricultural sector. Conclusions. Development of wine tourism, taking into account places of experience with developed wine production and viticulture in general, has ample opportunities for quantitative and qualitative growth, stimulating economic development of wine regions, increasing economic efficiency of wineries, improving socio-cultural level. Wine tourism indicates the path of certain differences in the development of culinary tourism in the country as a whole. In the region, though, it is favorable for the opportunities of industrial viticulture, including from a tourist point of view. The main problems can be the number of interested economic entities with state and local government bodies, when using tourism as a means of promoting local wine products.

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