Visualizing Voices: Exploring the Use of Architectural Visualization to Present Complex Qualitative Findings

Abstract

In this paper, I discuss the promising use of visual architectural drawings to present findings of qualitative studies, particularly when dealing with a complex, multidimensional human experience. I examine an interdisciplinary integration between qualitative research and architecture that embraces visual elements. I propose using visual drawings borrowed from architecture as a tool to present deep meanings of human experience within a social phenomenon and make the findings visually transparent. The architectural drawings offer distinct views: one provides an overall view of the building, while the other exposes its hidden layers. I employ this visual means to highlight deep meanings obtained from two salient metaphors in the participants’ stories concerning normative identity conflict. This new practice of the importance of using visual means to present findings is consistent with contemporary discussions in sociology about how qualitative findings can be made more transparent and visible to diverse audiences. While this unique use of visual architecture means is still rare, I suggest that their implementation can contribute to innovation and contemporaneity in presenting qualitative findings. The insights of the present paper invite qualitative researchers to utilize visual interdisciplinary means to present findings that engage diverse audiences and enrich qualitative methodological discourse.