Abstract
Within the context of datafication, participatory surveillance capitalism, and prospering rhetoric about scientific insight from big data exists the practice of data shadow donation. This relational activity refers to the digital gifting of personal data collections to research or charity platforms. By relying on users’ gifting data, data shadow donation operates outside the commercial domain and presents itself first as an instrument for civic engagement and second as an expression of public value and shared control. Based on an ethnographic research project investigating the phenomenon, an installation came to form. This article presents the artwork and focuses on content, on style and on how new technologies were experimented with and employed to solve visualisation challenges creatively. Furthermore, this paper contributes to discussions on data as a visuality, new media technologies, and the inclusion of subjects and viewers as image-makers.
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