Abstract
During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization.
Highlights
Visual language is a way which is used to communicate with consumers to present the products by graphics, colours and characters [1]
That makes a unique period of cosmetics packaging colour in the Republic of China
During the Republic of China, the packaging colours of cosmetics changed from single-color and two-colour to colourful, and gradually singularized in the later period
Summary
Visual language is a way which is used to communicate with consumers to present the products by graphics, colours and characters [1]. The Republic of China is a high-speed period for the development of local enterprises by cosmetics industry that is growing vigorously. Characters, colours and patterns are mainly made up of the visual packaging elements. The most suitable application of packaging colour can make the products obtain better visual effect and leave visual impression to consumers intuitively. It can attract customers’ attention to stimulate consumption. That makes a unique period of cosmetics packaging colour in the Republic of China
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