Visualization of large web access data sets

Abstract

Many real-world e-service applications require analyzing large volumes of transaction data to extract web access information. This paper describes Web Access Visualization (WAV) a system that visually associates the affinities and relationships of clients and URLs for large volumes of web transaction data. To date, many practical research projects have shown the usefulness of a physics-based mass-spring technique to layout data items with close relationships onto a graph. The WAV system: (1) maps transaction data items (clients, URLs) and their relationships to vertices, edges, and positions on a 3D spherical surface; (2) encapsulates a physics-based engine in a visual data analysis platform; and (3) employs various content sensitive visual techniques - linked multiple views, layered drill-down, and fade in/out - for interactive data analysis. We have applied this system to a web application to analyze web access patterns and trends. The web service quality has been greatly benefited from using the information provided by WAV.