Abstract
This chapter presents a multimodal discourse analysis of logos of selected specialised higher institutions in Nigeria with a view to showcasing their communicative values and semiotic implications to the goals of the educational establishments. The data comprised five (5) purposively selected logos from five specialised higher institutions in Nigeria – Federal University of Agriculture, Abeokuta, Federal University of Technology, Akure, Federal School of Surveying, Oyo, University of Medical Science, Ondo and Nigerian Defence Academy, Kaduna. Data obtained were downloaded from the Internet and analysed using Kress & van Leeuwen's Grammar of Visual Design. The analysis reveals that the producers of each institution's logo creatively constructed the verbal and visual resources to project the establishment goals of the institutions within the context of educational branding in Nigeria. The study concludes that logos of higher institutions serve both educational and corporate branding goals and while the former is explicit, the latter is often implicit.
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