Abstract

Data visualization is viewed as a significant element in data analysis and communication. As the data engagement becomes more and more complex, visual presentation of data does help users understand the data. So far, two-dimensional (2D) data visuals are often used for the data visualization process, but the lack of depth dimension leads to inefficient and limited understanding of the data. Therefore, the effectiveness of augmented reality (AR) in data visualization was studied through the development of an AR Data Visualization application using E-commerce data. Machine learning models are also involved in the development of this AR application for the provision of data using predictive analysis functions. To provide quality E-commerce data and an optimal machine learning model, the data science process is carried out using the python programming language. The E-commerce data selected for this study is open data taken through the Kaggle Website. This database has 9994 data numbers and 21 attributes. This AR data visualization application will make it easier for users to understand the E-commerce data in-depth through the use of AR technology and be able to visualize the forecasts for sales profit based on the algorithm model "Auto-Regressive Integrated Moving Average" (ARIMA).

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