Abstract

As organizations grapple with increasingly complex datasets, the role of Business Intelligence (BI) tools in data storytelling has never been more critical. Visual storytelling allows decision-makers to extract and communicate insights quickly, efficiently, and in a manner accessible to both technical and non-technical stakeholders. By utilizing visual elements such as charts, graphs, and dashboards, tools like Power BI, Tableau, and Looker transform raw data into actionable insights. This paper delves into the mechanics of visual storytelling, using specific examples and pseudocode to demonstrate how BI tools enhance data interpretation and communication. This paper explores how visual storytelling can improve data interpretation and communication within organizations, highlighting tools like Power BI, Tableau, and Looker, along with best practices for using visuals to convey insights effectively.

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