Visual social media and affectivity: the impact of the image of Alan Kurdi and young people’s response to the refugee crisis in Oslo and Sheffield

Abstract

ABSTRACTThis article focuses on the reception of the image of Alan Kurdi by a group of young volunteers in Oslo and Sheffield, and their understanding of the subsequent civic and political engagement. Methodologically, the study draws on a series of in-depth interviews conducted with a group of young volunteers who saw the photograph when it went viral on Twitter and who had followed the media coverage and participated in on- and offline activities related to the case. To analyse the views of the research participants on the Alan Kurdi case, I draw on feminist theoretical perspectives on affectivity, theoretical literature relating to news images and iconic photography, and online social movement theories. The study shows that the iconic image of Alan Kurdi offered a way of transforming complex and unsettled aspects of the refugee crisis into something concrete and understandable, contributing to galvanize affective resonance and immediate public response among the involved subjects. The infrastructure of social media, enabling the rapid global circulation of the image, contributed to shaping social assemblages to which connective emotions and common meanings were ascribed.