VISUAL PRESENTATION OF RECREATION IN THE SOVIET PRESS OF THE SECOND HALF OF THE 1940S -1950S

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The purpose of the study. The article analyzes the visual content of the Soviet periodical press of the second half of the 1940s-1950s, in order to identify norms and anomalies in leisure practices inherent in Soviet everyday life. Conclusions. The coverage of the topic of leisure in the press was secondary to the labor theme. In the visual plots of newspapers and magazines of the second half of the 1940s - 1950s, priority was given to the practices of cultural recreation in parks, cultural centers, concerts, resorts, hiking trips, classes in creative circles, reading, etc. were popularized. Collectivism was an important feature of leisure activities. Mainly models of «cultural» leisure were put on the pages of newspapers and magazines - reading, visiting clubs, parks, rest homes, deviations were not visualized. The visual images created on the pages of periodicals in the second half of the 1940s - 1950s, to a large extent, reflected real-life objects (stadiums, libraries, cultural and recreational wigs, etc.) and leisure practices. At the same time, the real picture of people's lives differed from the picture created on the pages of periodicals: in the formulation of the problems of the content of the problem of leisure, in the proposed «cultural» forms of its implementation, the presence of significant categories of citizens who prefer «uncultured recreation».