Abstract
Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color; but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C; which proposed by the designer team, that are perceived better by respondents.
Highlights
During this time, West Java is famous for its beautiful tea plantations
The name of Gunung Puntang Coffee bounced when the Indonesian coffee transaction was held in the event of Specialty Coffee Association of America (SCAA) Expo 2016 in Atlanta, Georgia, United States, 14–17 April 2016 (Setiawan, 2016)
Ho = There is no significant difference between group of price perception and quality in the primary display panel experiment of coffee packaging
Summary
West Java is famous for its beautiful tea plantations. Over the last five years, coffee is becoming famous in West Java. Coffee commodities began to be manufactured and processed by farmers or local business groups. Coffee Label from West Java started to expand the market, such as Manglayang coffee, Malabar coffee, Wanoja coffee, and Murbeng Puntang Coffee (Siswadi, 2017). The name of Gunung Puntang Coffee bounced when the Indonesian coffee transaction was held in the event of Specialty Coffee Association of America (SCAA) Expo 2016 in Atlanta, Georgia, United States, 14–17 April 2016 (Setiawan, 2016). Coffee from plantation in Bandung district sold with a value of IDR 750,000 per kilogram
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