Abstract
Skillful using of visual communication tools creates the conditions for the existence of the company on the market. This is an important element of building the competitive position and the desired market image. The main problem of the article is to show how to use visual communication by actors from the SME sector in the marketing communications context. The authors want to try to identify how to manage visual communication to an entrepreneur from the SME sector gained market effect in the form of self-satisfaction and the customer. The aim this article - how a company can use visual communication while maintaining the context of marketing communications
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