Visual Media and Development Education in Canadian Schools

Abstract

For two decades, the Canadian International Development Agency (CIDA) prepared pedagogical materials for Canadian schools. This article reviews the role of visual media in the hundreds of publications prepared for Development Education. Samples collected by Marc Rockbrune, Distribution Clerk responsible for their expedition in schools, libraries, and homes, and donated in 2016 to Carleton University Archives and Research Collections, are read with the help of the ‘psychopedagogical guides’ prepared by CIDA, and the testimonies of two workers of the agency linked to their preparation and dissemination: Mary Bramley, curator of the International Development Photo Library, and Rockbrune himself. Prepared with a large measure of autonomy by a sizeable team of visual artists, designers, and third world reformers, the program outreach was large, and its popularity strong. The expected and effective roles of visual media in the history of this short-lived institution of Development Education is explored to suggest elements of understanding of their impact on a generation of Canadian children and youth.