Abstract
Today, each of the most influential and popular organizations has a successful visual identity. Successful visual or corporative identity reveals the company's value and business sector. Institutional managers need to streamline corporate processes, including design identity. The objective of this research is to find out the necessity of the corporate identity development for the Jānis Simsons Madonas art school by studying and analyzing the importance of branding in the area of art education and analyze examples of corporate identity among Latvian art schools. This art school is the first that kind of schools in Latvia. The methods of research: theoretical –investigation and analysis of relevant literature, internet sources and regulatory documents, case object study– randomly selected schools from all over Latvia.
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