Abstract
This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings. The author proposes an interdisciplinary model of analysis in which several means of interpretation are combined. Based on Labov's understanding of narrative evaluation, this article attempts to show through Kress and Van Leeuwen's multimodal framework how Labov's model of narrative analysis can be extended to a wider analytical context, namely to multimodal promotional texts.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
