Abstract
AbstractBrowsing webpages on display devices such as computer monitors and smart phone screens has become commonplace. Color is the major visual mode to express the quality and sentiment of a webpage, and the most suitable webpage colors for viewing can be explored through the experimental analysis of different psychological perception of these colors. This study was divided into four experiments. Experiment 1 involved color emotion adjectives: participants selected the most suitable emotion adjectives for webpages. Experiment 2 concerned the color emotion characteristics of webpage color matching with a black background—participants selected the most popular color for a dynamic webpage with a black background. Experiment 3 focused on the visual fitness of the color scheme in webpages with a white background: participants selected the most popular color for a dynamic webpage with a white background. Experiment 4 concerned the optimal visual effect design of webpage composition; the researchers selected five geometric composition images to conduct a dynamic image webpage experiment to determine the influence of shapes on users' psychological response to webpages and identify the most popular dynamic image composition style. Semantic differential analysis was adopted to conduct psychological tests and investigate the psychological response of the respondents to different webpage colors and compositions. The results indicated that the most popular colors for webpages with a black background and white background were dodger blue (#1e90ff) and cyan (#00ffff), respectively, whereas the most suitable dynamic image composition was an elliptical design.
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