Visual Design of Brand Image by Marine Bionic System in the Environment of Internet of Things and Machine Learning

Abstract

Based on the environment of economic globalization, many clothing companies have increased the requirements for clothing design styles to diversify them, thereby increasing the interest of consumers. The main purpose and motivation are to explore the pattern design of children’s clothing with the marine bionic environment as the design source. Firstly, the collaborative business concept of IoT machine learning is introduced into the field of clothing design. Design styles and elements related to marine bionic environments are introduced. A set of questionnaires about the visual design preferences of children in different families on marine style clothing patterns are designed to examine differences in the cognitive level of color patterns among children of different age groups. Through the sorting, statistics, and analysis of the questionnaire results, different families have a stronger interest in clothing with warm colors as the color style and lines and ordinary paintings as the pattern drawing style. This provides a certain degree of design ideas for related clothing design work and provides unique insights into the visual design of brand image based on the marine bionic system in the Internet of Things (IoT) and machine learning environment.