Abstract
This introductory article provides an overview and theoretical anchor for the following contributions in this special issue. The article discusses, first, the necessity for introducing a new research paradigm – ‘visual competence’ – in the social sciences (anthropology, communication science, media and social psychology, political science, sociology), arguing that the actual transformations of reality triggered by processes of globalisation and digitisation require a closer scrutiny of the visual. In a second step, the new paradigm ‘visual competence’ is introduced, focusing on four dimensions: visual production, perception, interpretation and reception competencies. A new model, the visual competence cycle, is suggested. The article concludes with a specific application example for studying visual interpretation competence in a case study of the humanising and de‐humanising effects of portraiture.
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