Abstract
Nowadays it is much harder to impress a modern person or persuade them to do something. Therefore, developers of design objects should constantly examine and study effective methods to influence a potential consumer. For modern people it is no longer interesting to use ordinary objects of the created environment, they want to be real members of the creative process. The participation and interaction in the process of creation provide the tactile communication of people with the object of creation. Certainly, it is the tactile cognition that refers to the higher level of processing and integration of tactile information due to the active touch [5]. The touch implies the effect of temperature sensation on receptors for cold or warm stimulation that is caused by the contact with the object [3]. The possibility of the usage of hot and cold feelings as tactile and visual communication became the innovative one in design practice.
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