Visitor’s Perception and Attitude toward the Ecotourism Resources at Taman Negara Kuala Koh, Kelantan

Abstract

Ecotourism resources is the key element that supply the greatest value for tourist attraction. However, the scenerity of the resources could have a risk to destroy if it was not managed properly or could not be taken seriously preserved. Thus, this paper is aim to explore visitors’ perceptions and attitude toward the ecotourism resources at Taman Negara Kuala Koh (TNKK), Gua Musang, Kelantan. A one month survey with closed-ended questionnaire format was administered to 113 visitors during their visit to TNKK. SPSS 12.0 statistical software was used to carry out the descriptive and inferential analysis to show the sample distribution, the differences in the perception, and the level of attitude toward sustainability of eco-tourism resources among visitors. The results showed that the visitors have a positive perceptions and attitudes toward the ecotourism resources provided at TNKK. Most of the visitors agreed that TNKK have a plenty of attractive ecotourism resources that they enjoyed in the nature-based tourism destination. Thus, the park management should be further initiate the necessary efforts and actions in order to withstand the ecotourism resources provided in TNKK. The fascinating view and resources in TNKK would have attracted more visitors to come as well as to have generating more income for the the park mantainance and development in future.