Abstract
Purpose: This study aimed to analyze how the management of Dieng Culture Festival attract visitors and examine the influence of Dieng Culture Festival to the millennial tourists’ satisfaction. Research methods: The methodology of this study referred to descriptive quantitative research methods. Questionnaire was used to collect the data to be analyzed using multiple linear regression analysis. Results and discussions: Satisfaction of millennial tourist can be derived from 42.6% of hard measure and soft measure variable, while the remaining 57.4% of millennial tourists’ satisfaction variables can be derived by other variables not examined in this study. Conclusion: The hypothesis test results proved that the visitor management of the Dieng Culture Festival, which use hard measure and soft measure has a significant and positive effect on millennial tourists satisfaction.
Highlights
Indonesia is a very rich country in tourism and culture
Various interesting events can be witnessed at this Dieng Culture Festival event, such as jazz on clouds, dreadlocks cutting and many other interesting events
The history of the Dieng Culture Festival begun with the idea of the Dieng Pandawa Tourism Working Group (Pokdarwis, tourism group awareness)
Summary
Indonesia is a very rich country in tourism and culture. Tourism in Indonesia grows and develops into one large independent industry. Tourism become one of the sectors that can improve the quality and income of an area or a country. Tourism can be in the form of service activities that utilize a potential and unique living environments such as: cultural products, historical heritage, beautiful natural scenery and comfortable climate. Activities in the field of tourism have a dynamic elements and develop in accordance with the times. The development of tourism greatly assists the development of a region in the form of physical and social community
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