Vision and mission sharing: the Danish intellectual capital statement experience

Abstract

This paper is focused on the relation between the internal publics' motivation and the organisational image projected towards external publics through a supplement of the annual report: the Intellectual Capital (IC) Statement. Group-related theories from sociology, communication studies, and management are used as a frame of reference in understanding the Danish experience in intellectual capital statement development, as this experience is presented by the Danish researchers. The IC Statement presents, in its ideal form, the organisation's knowledge management, as the way an organisation creates value for its publics.