Abstract
Aim: The aim of the article is to investigate the validity of virtue ethics to humanitarian organizational culture management. Methodology: The method applied is basically focused on the analyses of the relevant literature. Results: The results of the paper show that a humanitarian virtuous agency conducted by innate moral qualities can employ standards that are far beyond formal code duties or effectiveness. Implications and recommendations: Virtue ethics, by stressing the importance of motivational aspects, has unquestionable implications in analyses around humanitarian organizational culture management. Originality/value: Motivational aspects become fundamental for relief workers, especially in situations where normality means lack of normality.
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